In this role, you are critical in ensuring the success of the Brand’s Brand Design Team as the Creative Lead. This role acts as an Art Director working cross-functionally within the various teams and departments at Lucid. The Creative Lead is responsible for conceiving ideas and generating clear, concise content treatments to support the brand’s core mission and DNA, from ideation to execution. The Creative Lead has a proven storytelling ability to create, direct and execute world-class content that delivers against the Lucid standards and drives engagement across any platform. The Creative Lead supports in ensuring work is conceptually in line with campaign objectives and execution of the concept offers new angles, inspiration, and practical solutions.