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In this role, I ensure the success of the brand design as the Art Director. Working cross-functionally within the various teams and departments from product development to further understand the product, to Marketing to better target our goals. As Art Director I am responsible for conceiving ideas and generating clear, concise content treatments to support the brand’s core mission and DNA, from ideation to execution. With my proven storytelling ability to create, direct and execute world-class content that delivers against the branding standards and drives engagement across any platform. I support and ensure the work is conceptually in line with campaign objectives and execution of the concept offers new angles, inspiration, and practical solutions.