Art Direction is the Art of Creative Solutions.
For me, art direction is about more than visuals — it’s about shaping ideas into creative solutions that align seamlessly with a brand’s voice. I bring together designers, photographers, illustrators, and content specialists to translate strategy into compelling campaigns. Collaboration is at the core, from guiding photo shoots and design execution to working closely with copywriters and executives. The result is work that not only looks sharp but also delivers clarity, consistency, and impact.
Video Production
For the launch of the REAL Y-Series, I directed the creation of a marketing video that introduced a groundbreaking VR rehab device. I managed pre-production from budget planning and storyboarding to casting and wardrobe, then guided the shoot on set to capture every detail. In post-production, I worked hands-on with editors to refine pacing, effects, and brand alignment, ensuring the final video conveyed both clinical credibility and market impact.
Watch the REAL Y-Series launch video→
Photography
In directing branded photo shoots for the REAL System VR campaign, I created an atmosphere that blended strategy with storytelling. From developing shot lists to selecting props and environments, I oversaw each element to reinforce brand identity. On set, I guided photographers and talent to achieve visuals that were both compelling and authentic, producing imagery that anchored campaigns across print, digital, and trade show channels.
Explore my approach to art direction in photography →.
Animation
For REAL System product launches, I collaborated closely with animators to create motion assets that brought the brand to life. My role was to define the creative vision, review storyboards, and refine animation sequences so they reflected both the innovation of the technology and the professionalism of a medical device company. The final animations provided engaging, brand-consistent tools for product introductions and events.
View the REAL System product launch animation →