Stand Out with
Visibility and Awareness.
Events and displays create environments where brands come alive. From trade show exhibits to point-of-sale displays, I design experiences that attract attention, communicate brand identity, and foster engagement. The goal is always the same: to deliver memorable, flexible, and cost-effective solutions that leave a lasting impression and drive results.
Building a Monumental Booth
for REAL System VR
Having designed numerous events, each with its unique challenges, my experience reached its peak with a significant project – a REAL System VR event. This event demanded the creation of an extensive booth, spanning an impressive 50x70 footprint and featuring 40 demo stations along with a walk-in VR theater. The scale of our booth was strategically designed to make a profound impact and leave an indelible brand impression. Within each demo station, prominent vertical monitors beckoned attendees to experience our groundbreaking VR rehabilitation technology, designed to empower individuals facing unique challenges. To engage even those who were hesitant to try our VR headset, I conceived a brilliant solution: a 270-degree walk-through experience that not only simulated VR but also provided a comprehensive explanation of the technology's intricacies. This immersive approach ensured that every visitor left with a profound understanding of our innovation.
See the 270-degree walk-through simulated VR experience here.
Elevating Brands through POS Design and Retail Experience
At the start of my design journey, I immersed myself in retail design, achieving consecutive first-place wins in the San Francisco Advertising Club design competition and earning a third national ranking in the Point of Purchase Advertising Institute design competition. These achievements shed light on the transformative power of infusing a brand's narrative into retail spaces. Beyond graphics and messaging, my expertise in substrates, materials, and structural design played a pivotal role. It's not just about crafting eye-catching displays; it's about translating a brand's essence and product uniqueness into a tangible retail presence. This holistic approach ensures that every display element seamlessly aligns with the brand story and effectively communicates the product's value proposition.